TOTALIZATOR SPORTOWY

CORPORATE FILMS

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We prepared an employer branding campaign for our regular client, Totalizator Sportowy. Its result was a significant increase in recruitment conversions.

584 resumes were acquired through the site, including 218 for IT alone. The number of clicks on ads increased by 27% compared to non-promoted ads through the campaign. The CPM cost result is better than estimated.

All videos were viewed 1,000,000 times in 3 months. The highest number of views was achieved by the general videos(240,000 views) and the video from Robert Leksinski 🎯(269,000 views).

TASK

Creating an employer branding campaign for Totalizator Sportowy. Showing the workplace as modern, positive, with opportunities for professional development also for younger people.

SOLUTION

We have created a campaign thanks to which we have rejuvenated, dynamized the image of Totalizator Sportowy as a modern employer for ambitious people.

For its implementation we used our shots shot in Warsaw, archival photos, 2D animation, and voiceover.

SUMMARY

Totalizator Sportowy
2022
Digital
1 main film and 6 testimonials
Film shots, archive shots, 2D animation

I worked with IMAGEPRO on employer- branding materials for our company. The cooperation was at the highest level - he responded to our needs, suggested various solutions, shared his expertise. On the set, Michael introduces a fantastic atmosphere - the employees who took part in the recordings (all for the first time in front of the camera) felt this relaxed atmosphere, encouraging cooperation, he guided the interviewee on the right topics. His whole team really did a great job. I highly recommend cooperation 🙂

STILL FRAMES FROM THE PROJECT

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